If you're not aware of Alabama Chanin, you should be. Based in Florence, Alabama, they have gained signifiant attention for the way they operate. Starting out as primarily a clothing company, they now have developed an entire lifestyle brand based of a very simple mantra: "Thoughtful design. Responsible production. Good business. Quality that lasts."
Their clothing, for instance, is made with 100% organic cotton that they source sustainably from seed to fabric. Learn more about them here.
The visionary behind Alabama Chanin is Natalie Chanin. She's developed a huge following over the years on her Journal, a daily blog with inspiration and information about her business and the Alabama Chanin lifestyle.
A few months ago Alabama Chanin reached out to me about creating some cocktail content. Having seen what I was doing with 3st of the Month, they asked if I could create a monthly feature for them. I was honored to.
The funny thing was, this was the first time in my professional career that I had ever written as myself. Typically I create content in the voice of the client, stepping into their personality while I write. While at first it was slightly unnatural, I have come to treasure this opportunity to put my personal thoughts out there into the universe.
It started last October with a feature called "Reclaiming Church Punch" that focused on the art of making a party punch (it's a much more complicated process than you would imagine).
I encourage you to go check out the Alabama Chanin Journal and follow along each day with this incredible company and all they do.